Evaluation of the expansion of the Every Moment Matters campaign

NCETA are pleased to be working with Foundation for Alcohol Research and Education (FARE) to develop and implement an evaluation of the expansion of the Every Moment Matters campaign in South Australia to identify and collect baseline and post-campaign data to assess changes in:

• Awareness of the risks of alcohol consumption during pregnancy and breastfeeding pre- and post-campaign,
• Awareness, knowledge and understanding of the Campaign messages and
• The proportion of women drinking when trying to conceive, prior to the pregnancy being confirmed and throughout the pregnancy.

In this issue