Breaking the cycle: Leveraging social media to address the public health threat of vaping

March 2024

Dr Carmen Lim, NHMRC Emerging Leadership Fellow

Project description: 

Youth vaping is an emerging public health threat despite prevention and cessation interventions, due to the pervasiveness of pro-vaping content on social media. There is a profound lack of effective interventions to counteract vaping-related content on social media. Carmen leads a research program to understand how pro-vaping content influences young people’s attitudes, develop a social media intervention, and propose regulatory solutions to reduce youth vaping.

To find out more about Carmen’s research, click here.