In a world-first, NCETA has been appointed to work with The George Institute on a new project that will deliver a system for monitoring and evaluating the Australian alcohol market.
With Alcohol use contributing to around 6,000 deaths per year, the system will generate high-level data to help inform alcohol policy, in particularly on product composition, on-pack product promotion and adherence to product labelling requirements.
As part of the investigation the researchers will conduct focus groups and surveys to investigate how drinking behaviour and purchasing decisions are influenced by different product claims like ‘low sugar’ and pregnancy warning labels.
The award is part of the Government’s National Health and Medical Research Council 2022 Ideas Grant scheme.
