Developing and applying a world-first alcohol market monitoring system

February 2023

Professor Simone Pettigrew (The George Institute for Global Health), Professor Jacqueline Bowden (Flinders University), Professor Tim Stockwell (University of Victoria), Professor Mark Petticrew (London School of Hygiene & Tropical Health), Paula O’Brien (University of Melbourne).

Other investigators: 

Angela Matheson (NSW Ministry of Health), Naomi Henrickson (Western Australian Mental Health Commission), Professor Tanya Chikritzhs (Curtin University), Dr Michael Jongenelis (University of Melbourne), Dr Aimee Brownbill (Foundation for Alcohol Research and Education), Ms Julia Stafford (Cancer Council WA), Dr Alexandra Jones (The George Institute for Global Health), Mr Fraser Taylor (The George Institute for Global Health).

Project description: 

In a world-first, NCETA has been appointed to work with The George Institute on a new project that will deliver a system for monitoring and evaluating the Australian alcohol market.

With Alcohol use contributing to around 6,000 deaths per year, the system will generate high-level data to help inform alcohol policy, in particularly on product composition, on-pack product promotion and adherence to product labelling requirements.

As part of the investigation the researchers will conduct focus groups and surveys to investigate how drinking behaviour and purchasing decisions are influenced by different product claims like ‘low sugar’ and pregnancy warning labels.

The award is part of the Government’s National Health and Medical Research Council 2022 Ideas Grant scheme.